|
PricewaterhouseCoopers' latest research report shows that over the past year, more than 40% of the surveyed second-tier cities have tried private health care services that show young, highly educated, High income, health insurance and other characteristics. The survey selected Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou, Shenyang and other cities of 1,000 consumers and 1317 doctors nationwide. PricewaterhouseCoopers estimates that the global health care market is as high as $ 9.59 trillion, and consumer demand and health care are undergoing new changes. Over the past few years, PricewaterhouseCoopers in the United States, the United Kingdom, Canada has launched a series of consumer and doctor-based research to explore the characteristics of the new medical economy. In China, large public hospitals are still the first choice for consumers of medical services, and the number of patients receiving public and private medical institutions in the past year is 4: 1. However, Gao Huorui, a partner in PricewaterhouseCoopers 'China and Hong Kong medical and health care, pointed out that Chinese consumers' acceptance of private medical institutions is still rising, given the difference in the total number of public and private medical institutions. According to the survey, nearly half of the respondents who had tried private health care in the past year were less than 35 years old. Nearly 70% of the disposable income was over 5,000 yuan and 62% Of personal medical insurance. However, the research report also pointed out that most consumers will consider in private clinics to receive blood tests, B ultrasound, stitches, stitches and other small checks and surgery, but to accept a relatively complex examination or surgery, such as CT, nuclear magnetic resonance, Chemotherapy, hemodialysis and other wishes lower. This is the hospital, the doctor's strength and brand are not unrelated. However, with the rapid development of China's private medical services, public hospital doctors also expressed considerable interest in private medical institutions. According to the survey, nearly half of the interviewees showed that there was a possibility of part-time private medical institutions, and 24% of the respondents wanted to set up private medical institutions. Doctors believe that the biggest advantage of working in public hospitals is the stability of their work, the rich clinical experience and good reputation, and the biggest disadvantage is the complex and lengthy administrative process; relatively high income is working in private medical institutions The biggest advantage, but also worried that private medical institutions can not help their own scientific research, enhance their academic status. In addition, in the field of digital medical research, Chinese consumers have been very able to accept digital health management information access, digital health use in the future there will be a new wave of high-speed development, through online online video treatment is still part of the initial exploration stage, with Regulatory and policy gradually mature, through the digital health platform to consume health care services or to buy health-related products will be promising. Young people with high levels of education and income are pioneers in the digital medical field, and in other aspects of healthy consumption, they also show new features: willing to spend more money on their own health care, annual health care The number of 4900 yuan; more inclined to buy private health insurance, in private medical institutions to accept services, and to seek overseas health care. |
